The house of Fendi started way back in 1918. During that time, Adele Casagrande started a leather and fur store in Via del Plebiscito located in the central portion of Rome. When Adele got married to Edoardo Fendi in 1925, the couple shifted their business name to Fendi. Soon their enterprise experienced substantial growth. By 1932 they opened new shop in Via Piave. Fourteen years later, the eldest daughter of the couple, Paola, helped in managing the company. Her other sisters- Alda, Franca, Carla, and Anna- followed suit.

In 1965 the one of the Fendi sisters was married to a German designer, Karl Lagerfeld. The marriage was boon to both parties. Lagerfeld soon produced the reversed FF logo. It soon became one of the most recognized international status symbols. The company harnessed that trademark to revolutionize a couple of things such as the handling of fur and other clothes.

The business got another break when the president of Bloomingdale's took notice of the excellent leather products of Fendi's. Bloomingdale's brought the brand name to the United States. Soon other outlets followed suit, and now Fendi can be found in most respected department stores.

Fendi also entered the ready-to-wear market in 1969. It is regarded for introducing new techniques and creative designs among cheap furs, although the quality does not suffer.

Now Fendi is a popular name among many stars and celebrities. Its accessories come in bags, and bucket bag. One must endure long waiting list to be able to get a Fendi accessory.